The Benefits of Selling in Winter

Winter is a great time to sell your home. Despite its reputation for being a quiet season for selling, there are immense benefits to listing your property in the cooler months. A common misconception among sellers is to wait until Spring, however, the benefits of selling in winter will put you at competitive advantage.

In recent data from the Real Estate Institute of New Zealand, the below graph clearly shows the correlation between lower listings numbers and higher average views on listings. The number of buyers searching online remains steady year-round. That means the same number of buyers are looking in winter, just with less inventory to view. From June to August 2023 the number of properties available throughout the winter season also decreased by 25% across Waikato. 

The winter months provide a great atmosphere to impress buyers by demonstrating the heating features and insulation quality of your home. These features are very important to today's buyers and what better way to show them off than at an open home. Buyers will love the toasty feel of your home on a cold winter's day. 

Buyers looking in winter are motivated to buy now, especially if their current home is not warm and dry. Serious buyers will put their best offer forward in winter and are keen to purchase now, instead of waiting for the busier season. 

•    Turn up the heat and show off your cosy fireplace or the efficiency of your heat pump. 
•    Light up your home, both inside and outside to compensate for the limited natural light and daylight hours the winter months bring.
•    Showcase the outdoors. New Zealanders love outdoor living options and adding a fire pit, heater or throws to outdoor couches can demonstrate their use all year round. 

Don't wait until Spring, contact us today to arrange a property appraisal and get your house listed now while capitalising on less competition and a motivated buyer pool.